What is Keyword Density?

Keyword density is an important part of search engine optimization (SEO) that affects the visibility of your website in search engine results. The use of specific, targeted keywords, in the right context, is essential to boost visibility for those terms in search results. Keyword density is the ratio of the number of times a keyword appears on a web page compared to the total number of words.

How Does Keyword Density Affect SEO?

Search engines such as Google use keyword density as one of the factors to determine the relevance of a website for a particular search term. If the keyword density is too low, the website may be deemed less relevant and ignored, resulting in a lower ranking within the search engine results. Equally, if the keyword density is too high, the website may be seen as keyword stuffing and suffer a lower ranking as a result.

At Zero42, we use keyword density as part of our comprehensive SEO services. Our SEO team has over 35 years experience in digital media, so you can rest assured that your website will be optimized to its fullest potential.

How Can Zero42 Help?

Zero42 takes into account all aspects of SEO when optimizing websites, including keyword density. We understand the importance of finding the right balance between keyword repetition and content readability. Our keyword density analysis services are tailored to the needs of your business, and will help you to ensure that your website is as visible as possible in search engine results.

Our experienced team of digital media specialists is on hand to assist you with all of your SEO needs. We offer a range of services covering website optimisation, on-page SEO, link building, and more. Contact us today to find out more about how we can help to improve the visibility of your website.