What is a Nofollow Link?

If you’ve been researching how best to optimise your website’s SEO, then you may have encountered the term “nofollow”. But what does nofollow mean and what effect does it have on your overall SEO? As a professional digital media and SEO services company, Zero42 Ltd is here to help answer that question.

What is a Nofollow Link?

A nofollow link is a type of HTML link attribute that allows webmasters to tell search engines not to follow a particular link. This attribute is intended to provide a way of preventing search engines from following a link, and thus passing “link juice” or “link authority” to the destination page. By using the nofollow tag, you can ensure that any link you have pointing to a page on your website, or any other website, will not be followed by search engines. This can help to protect your website from potential penalties from search engines for linking to low-quality or untrusted sites.

Why are Nofollow Links Used?

Nofollow links are commonly used to indicate when a link should not be followed or indexed by search engines. They are usually used for links in blog comments, forum posts, sponsored content, and other types of page where the content may be of lesser quality or contain untrustworthy links. This helps to protect the website from any penalties or other negative repercussions from including these links. Additionally, webmasters may choose to use the nofollow tag for any link that they do not want search engines to follow.

How do I Add a Nofollow Tag to Links?

Adding a nofollow tag to a link is as simple as including the attribute in the HTML code for the link. To add the nofollow attribute, you simply need to add “rel=nofollow” to the link’s HTML code. For example, an HTML link without the nofollow attribute looks like this:

Example Link

To add a nofollow tag to this link, the code would look something like this:

Example Link

Using Nofollow Links with Zero42 Ltd

At Zero42 Ltd, we understand that correctly implementing nofollow links is key to any successful SEO strategy. As experienced digital media and SEO services professionals, we can help you ensure that all of your nofollow links are correctly set up and that your website is receiving the maximum benefit from them. Contact Zero42 Ltd today to learn more about how we can help you improve your website's SEO.